Grove Collaborative | Case Study
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The Brand
Grove Collaborative (“Grove Co.”) is the world’s first plastic-neutral retailer aiming to “empower a sustainable revolution in your home”. They have a marketplace of 200+ vetted brands, also committed to reducing and offsetting plastic waste, establishing strict ingredients standards, and crafting planet-first products to lead the way.
Deliverables
Instagram Reel
Duration 5 seconds - 60 minutes
Tag @grovecollaborative, including the hashtags #grovepartner and #BeyondPlastic and others that feel relevant to you and your audience, such as #ecofriendly #lowwaste #cleanup #plantbased
CAMPAIGNS
Grove Co. Orange & Rosemary Multi-Purpose Cleaner Kit | User-Generated Content
The objective was to create an Instagram Reel that genuinely incorporated the product into my lifestyle (cleaning day, kitchen/dishes reset, eco choices) in which the label and packaging as well as the refill concentrates and glass dispenser are clearly shown during use of the product.
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70
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Grove Co. Free & Clear Foaming Hand Soap Kit | User-Generated Content
The objective of this was to create and post a genuine Instagram Reel incorporating the product into daily lifestyle (washing hands, bathroom reset) in which the label and packaging as well as the refill concentrates are clearly shown during use of the product.
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146
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Grove Co. Lemon & Eucalyptus Foaming Hand Soap Kit | User-Generated Content
The objective was to create and post a genuine review on Instagram incorporating the product into daily lifestyle (cleaning day, eco choices) in which the label and packaging as well as the refill concentrates are clearly shown during use of the product.
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246
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Grove Collaborative's Lemon & Eucalyptus Ultimate Dish Soap & Dispenser Set | User-Generated Content
The objective was to create and post a genuine Instagram Reel incorporating the product into my lifestyle (cleaning day, kitchen/dishes reset, eco choices) in which the label and packaging as well as the refill concentrates and glass dispenser are clearly shown during the use of the product.
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68
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